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The biggest difference between a luxury brand and an ordinary one is pride of louis vuitton outlet," said Edward Lu at the CEIBS meet. Lu is managing director of Montblanc China, which once rented Beijing's Olympic "Bird's Nest" stadium for its mainland coming out party.

Lu, who claimed he created the statistically unlikely record of selling enough Maybelline lipstick to paint the lips of fully half the women in China while he worked at L'Oréal China, said he relied on market research for that campaign.

He's since moved professionally uptown to Montblanc where he said the German-based "writing instrument," fragrance, watch, jewelry, leather and eyewear company's exclusive image sells itself. "We choose our customers based on their pride and elegance," he said. "A luxury brand doesn't easily change itself to cater to its customers."

But while it may be currently beneath the likes of Montblanc, mass marketing snob appeal isn't beneath LV, Gucci, Hermes, Versace, Dolce & Gabana, Hugo Boss and other high-end brands in their efforts at localization in the vast Chinese market. But it's also to the inevitable piracy problem and a flood of small companies and others on Taobao boasting they can create handbags and glad rags identical to the real deal at a fraction of the cost.

"People who buy fake products are not the real customers we want," retorted Montblanc's Lu. But the thirst to at least look as if you can afford a Prada, Gucci or LV bag is strong and drives the piracy market, to the dismay of people such as Dan.

"Like my LV bag, I bought it two years ago when few people owned one, but now it can be found almost everywhere. It's so popular, just like something from a supermarket," Dan said with a shrug.

Under such mass production, quality has also become a major focus. The Zhejiang Administration for Industry& Commerce released a report March 14, stating that nearly 60 percent of the foreign clothing brands they had inspected had quality problems, including Hermes, Versace, Dolce & Gabana and Hugo Boss.

"The bottom line of a luxury good is that it has to be good quality, rare and shines with glamour. If a luxury brand wants to survive, it has to stick to the bottom line," said Wang Depei, vice chairman of China's Economic System Reform Research louis vuitton.

Source from: http://www.louisvuittonoutletoe.com/blog_show.php?id=9