ichaoren

The first time a Shanghai public relations woman, Dan Ping, 26, was about to enter a posh louis vuitton outlet (LV) store on Nanjing Road, she said a saleswoman's "disdainful" look at her kept her from crossing the threshold.

But Dan said she got her revenge after she received her first annual bonus. After doing some online research, she saw the perfect LV handbag, walked into the same store and plopped down nearly 10,000 yuan ($1,465) for the purse.

What a difference 10,000 yuan makes. "You know, they had totally different attitude towards me," Dan said. While men may judge a woman by her appearance, in Dan's world a woman judges another woman by the purse she carries. "What's the point of me buying something extremely expensive and no one even recognizes the value of it?" she asked rhetorically.

Dan's snob appeal makes her an ideal consumer as far as the companies that gathered March 27 at the Second Prestige Brands Forum held at the China Europe International Business School (CEIBS) were concerned.

Eighty percent of the world's top luxury brands are now cashing in on China's growing noveau riche and several of them were at the CEIBS gathering, along with up and coming Chinese brands hoping to establish the same "exclusive" image with status conscious mainland shoppers.

Michele Norsa, CEO of Salvatore Ferragamo, the legendary designer Italian shoe empire, was there. "Greater China will probably be our number one market within three years," he said. "This market is bigger than we ever expected on louis vuitton."

Source from: http://www.louisvuittonoutletoe.com/blog_show.php?id=8