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Survey Methodology

Between May and November 2010 surveyed on luxury brands Louis vuitton outlet, Hurun Report surveyed 345 Mainland Chinese US Dollar millionaires, of which 131 have personal wealth of over US$10 million. For the fifth year running, surveys were carried out on a one on one basis, making this the largest and most authorities survey of its kind in China. The survey asked respondents for their ‘Preferred Brand’ from an alphabetical list of brands in each category together with an ‘Other’ option at the end for brands not covered in the list. For the Best Overall Luxury Brand, the question was open-ended. There were no options. The winner for each category was the brand with the most votes. Results compiled by Sinomonitor International, leading market researchers for China.

Demographics of respondents

The average age of respondents was 40.9 years. The geographical distribution of respondents was 59 per cent from East China (44 per cent last year), 23 per cent from North China (33 per cent last year) and 18 per cent from South China Guangdong (23 per cent last year).

Source from: http://www.louisvuittonoutletoe.com/blog_show.php?id=6